The Nokia Push Burton Collaboration

Ok, I don’t even know where to start with this one but it certainly got me interested. Burton have teamed with Nokia to develop ‘Push’ which is a re-make of some skate technology they did not long back, essentially it is all about tracking movement and turning your riding into measurable data. What purpose will this serve? Not too sure myself yet but worth checking out.

In 2011, Nokia Push will be collaborating with the world’s biggest snowboarding company, Burton Snowboards, to create a new type of connected snowboarding. Work has already started between Nokia and Burton, and the collaboration will be run in the spirit of the Push project – transparently, and openly in beta. Throughout this time, regular videos will be published here detailing our progress so far, and counting down to our alpha launch at next year’s Burton Euro Open in January.

For more check out the Nokia PUSH Burton blog.

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