The Burton Slush Event 2011 at Jackson Hole

Burton, Events, Features, News

Burton Snowboards observed the 2011 snow season by gathering more than 200 dealers, shop staff, representatives and team riders to the iconic Annual Burton Slush Event which was held at Jackson Hole Mountain Resort in Wyoming. The event was initially created by Burton back in 1995 to bring dealers, shop staff and Burton staff together for shredding and good times all around.

“It’s been over ten years since we did a Slush event, and we wanted to bring it back this year as a way to celebrate and thank our dealers, reps and team riders for all they give to the sport,” said Jake Burton, Founder and CEO of Burton Snowboards. “There’s a whole new generation of reps and shop staff who have never experienced one of the original Slush events. So it’s cool to celebrate everyone’s hard work this season with incredible powder runs at an epic mountain like Jackson Hole.”

Burton owners Jake and Donna Carpenter were also there to ride and hang out with everyone, as well as Burton team riders Danny Davis, Jack Mitrani, Hannah Teter and Jussi Oksanen.

In addition to riding across amazing terrain and looking into Burton’s new Stash runs, guests enjoyed the nightly entertainment. The event took off last Tuesday evening with few words from Jake himself. Dinner and plenty of drinks were served at the Mangy Moose restaurant saloon and by Wednesday an exclusive art show at the RARE Gallery which exhibited Burton’s rich heritage of combining innovative snowboard hardgoods with compelling original artwork by artists like Mike Parillo, Bryan Iguchi and Scott Lenhardt, among others.

All in all, the Slush event was an inspiring way to remember what working in the snowboard industry is all about – riding, fun and community.

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April 5th, 2011

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