Guldemond and Anderson Win in Oslo

February 20th, 2011

The clouds broke up in Oslo, Norway at Tryvann Vinterpark for the men’s and women’s slopetyle finals at the 6Star Oakley Arctic Challenge. Read more »

Oakley Arctic Challenge – This Weekend

February 18th, 2011

Another ace 6 star TTR comp is happening over the weekend up in Oslo, Norway. The Oakley Arctic Challenge has a solid history of bringing the world’s best and showcasing some amazing snowboarding. Read more »

Every Third Thursday – Vans Off The Wall

February 17th, 2011

It’s that time of the month again kids, Signal Snowboards have just dropped another installment of Every Third Thursday. You’ll remember Every Third Thursday from such videos as Boombox and Lego. Read more »

HELGASON BROTHERS LAUNCH LOBSTER SNOWBOARDS

January 26th, 2011

They slay rails, destroy kickers, produce mind-blowing video parts, win all the snowboarding popularity awards going, run their own media house at Helgasons.com and still have the time to give birth to their own snowboard brand.

Yep – Iceland’s finest, the Helgasons, announce the launch of Lobster Snowboards.

“Eiki and me wanted to get on the same board program since day one. We really have fun and push each other when we ride together so this was a logical step for us,” says Halldor.

“I’m super stoked on teaming up with my brother and being part of something new that we own and form as we like. Lobster allows Halldor and me the freedom to create the snowboarding brand we believe in and are stoked on. You can expect randomness, creativity and fun… or at least what me and Halldor think is fun,” explains Eiki.

Lobster is the second brand in the world to feature patented Triple Base Technology, applied in generous proportions to a range including the Jibboard, the Parkboard and the Girlboard. There’ll be poppy coloured logo boards as well as limited edition Eiki Jib Board graphics and Halldor Park Board graphics to be released in Fall 2011.

Halldor continues: “I’ve been riding Triple Based boards recently and I’m stoked with them. The opportunity to apply that technology to our own range is mind-blowing. I can’t wait to ride my Lobster Parkboard at the X Games in Aspen this weekend.”

Lobster will be available in selected shops around the world and on www.lobstersnowboarding.com Fall 2011.

Signal Snowboards Bring The Beats

January 20th, 2011

I don’t like riding with headphone, don’t know how people can do it. I’d rather be able to talk to my mate. But every now and then you find a resort that likes to blast some tunes off lift poles – that I love. Signal Snowboards recognised this niche in the market and have built the Snowboard Boom Box – right on! Read more »

Analog’s Design Unlikely Features Winner

November 14th, 2010

Design Unlikely Feature’s competition from Analog is all about creating unique, custom-built jib features. It invites riders to open their minds to the possibilities in the park. Read more »

Forum Shift Left

November 14th, 2010

Came across this interesting positioning from Forum Snowboards today, they are focusing their efforts on shifting left. And by left, I mean Urban riding. Read more »

anon Launches iPhone Lens Visualiser

November 9th, 2010

BURLINGTON, VT- anon optics is proud to unveil its first iPhone App, now available for free through the iTunes App Store. The standout feature of the new anon App is the industry’s first-ever live-view ‘Lens Visualiser’ tool that lets riders virtually test which anon lens is best at any given location in a matter of seconds. Read more »

Got 100 Days In Ya? Track Em!

November 5th, 2010

Rome SDS have released an iPhone app which is pretty cool. The basic rundown, it a journal to track how many days your riding, where you are riding and who with and more. Read more »

Do You ‘Like’ DC? A Million Others do!

September 29th, 2010

If anyone questioned what kind of force DC was on the action sports industry then all you need to do is look towards Facebook to find out, cause they have one million+ fans. Read more »